Rory Donahoe

Strategist/Marketer/Copywriter

Rory grew up in the wild steeped in art, writing, and imagination—where sticks were swords and legends drank from juice boxes. An early creator of engaging, story-driven digital content, Rory has created design, copy, and video that have driven millions of engagements for clients like Adobe, Old Spice, Warner Bros, Verizon, Sony, and Fox. When he’s free, he likes to scour the desert for bones, collect interesting bugs, and pretend he’s funny on Twitter.

Experience includes a deep understanding of copywriting, storyboarding, channel marketing, mobile, social media, analytics, design, video, motion graphics, SEO/PPC, wireframing, and polished marketing plans.

The dinosaurs didn’t hire me—and look what happened to them.

roryedd@gmail.com

Verisk

Senior Marketing Copywriter

October 2021 - Lehi, Utah/Jersey City, New Jersey

A leading data and technology company serving the insurance industry worldwide. I lead marketing content strategy, produce compelling copy, and drive engagement across all business units and each of their multiple channels—including live events that draw thousands of attendees. Currently, I’m heading the social strategy and crafting content for all of our unique business offerings.

IdeaCloud

Senior Strategist

May 2021 - October 2021 Salt Lake City, UT

A tailored interactive experience platform, IdeaCloud helps major brands tell better, more engaging stories for their clients and customers. Simulations are story-driven and explorable presentations where full, clickable experiences can play out in real-time, creating a better experience and fuller view of the product or service.

Lakanto

Senior Marketing Manager

September 2020 - May 2021 Orem, UT

Lakanto Monk Fruit Sweetener is the only zero-calorie, zero-glycemic sweetener that tastes just like sugar. It is made from monk fruit which was used for centuries in eastern traditional herbalism. Producing alternate sugar sweeteners, mixes, and baked goods, Lakanto is the best option for people looking to kick sugar, embrace a keto diet, or just eat a bit better.

Clearlink

Senior Copywriter—Brand

April 2019 - September 2020 Salt Lake City, UT

Clearlink, a SYKES company, partners with the world’s leading brands to extend their reach, drive valuable transactions, and deepen consumer insight. As part of the internal brand team, I work with talented designers and videographers to produce quality content to promote the Clearlink brand. After a year of big wins, the brand team was rolled up into the parent company, SYKES.

Younique

Senior Copywriter

June 2018 - March 2019 Salt Lake City, UT

Global makeup brand recently acquired by Coty, Inc. (Clairol, CoverGirl, Max Factor). Younique partners with women across the world to share their stories, and contribute to the brand mission to uplift, empower, and validate women everywhere. Worked directly with the CMO to produce impactful outreach through digital channels, as well as elevating the traditional catalogue and transforming it into a magazine with detailed presenter interviews and personal stories and articles informed through customer interviews.

eFileCabinet

Brand Strategist, Chief Copywriter

January 2018 - June 2018 Salt Lake City, UT

An advanced document management system founded in 2001, eFileCabinet is a Saas company that allows businesses to automate and execute on a unified data strategy using a single dashboard—transforming multichannel data into one solution.

Axis41

Senior Copywriter

January 2016 - August 2017 Salt Lake City, UT

Among Utah’s largest creative agencies, Axis41: a Merkle Company has partnered with top Utah clients, as well as major brands including Adobe, UTA, Red Cross, Outside Magazine, and Universal Studios.

Imgur

Creative Strategist

January 2015 - July 2015 San Francisco, CA

Imgur is a platform for sharing thoughts, ideas, jokes, and personal stories through images. With a growing community of more than 150 million, Imgur is one of the most trafficked sites on the internet, and home to the most viral content.

ThoughtLab

Producer, Designer, Lead Copywriter

January 2010 - January 2015 Salt Lake City, UT

A premier interactive design, branding, web development and software integration company with an emphasis on innovative software applications, inspiring design and strategic interactive marketing for a wide array of clients.

JMR Chalk Garden & Lolabella

Advertising, Designer, Inventory Management

July 2007 - 2009 Salt Lake City, UT

Branching from the oldest boutique in Utah, JMR Chalk Garden & Lolabella is several high-end clothing and accessory stores throughout Utah.

Catalyst Magazine

Content Creation, Design, Outbound Sales

January 2007 – July 2007 Salt Lake City, UT

Local arts and culture magazine.

Education & Personal

University of Utah Salt Lake City, UT

Majored in Film and English, with a minor in Creative Writing and Design

Woods Cross High School Woods Cross, UT Honor Roll Recipient